The University of Dodoma Library Catalog

Pride, William M., 1942-

Pride-Ferrell foundations of marketing / Foundations of marketing William M. Pride, O.C. Ferrell. - Boston : Houghton Mifflin, c2004. - xviii, 478 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

0618251510 (student ed.) 0618251502 (exam copy)

2002109658


Marketing.

HF5415 / .P6584 2004

658.8
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