The University of Dodoma Library Catalog

Dwyer, F. Robert

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 652-660) and index.

0072865784 (alk. paper)

2004058191


Marketing.

HF5415 / .D92 2006

658.8
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