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Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.

By: Pride, William M, 1942-.
Contributor(s): Ferrell, O. C.
Material type: TextTextPublisher: Boston : Houghton Mifflin, c2004Description: xviii, 478 p. : col. ill. ; 28 cm.ISBN: 0618251510 (student ed.); 0618251502 (exam copy).Other title: Foundations of marketing.Subject(s): MarketingDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
HF5415 .P6584 2004 (Browse shelf) Available 11120

Includes bibliographical references and indexes.

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