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Selling today : creating customer value / Gerald L. Manning and Barry L. Reece

By: Manning, Gerald L.
Contributor(s): Reece, Barry L [Joint author].
Material type: TextTextPublisher: New Jersey: Pearson Prentice Hall, 2004Edition: 9th ed.Description: xxix, 527 p. : ill. ; (charts and graphs) , 21 cm.ISBN: 0-13-100952-4.Subject(s): Selling | Relationship strategy | Product strategy | Presentation strategy | Buyer behavior | Approaching the customer | Information age | Ethics | Buyer behavior | Sales demonstration | Creating value | Partnership | Communication style | Sales managementOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5438.25 .M35 2014 (Browse shelf) C.1 Available 15343
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5438.25 .M35 2004 (Browse shelf) C.2 Available 15354

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