Selling today : creating customer value / Gerald L. Manning and Barry L. Reece
By: Manning, Gerald L
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Contributor(s): Reece, Barry L [Joint author].
Material type: 
TextPublisher: New Jersey: Pearson Prentice Hall, 2004Edition: 9th ed.Description: xxix, 527 p. : ill. ; (charts and graphs) , 21 cm.ISBN: 0-13-100952-4.Subject(s): Selling | Relationship strategy | Product strategy | Presentation strategy | Buyer behavior | Approaching the customer | Information age | Ethics | Buyer behavior | Sales demonstration | Creating value | Partnership | Communication style | Sales managementOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5438.25 .M35 2014 (Browse shelf) | C.1 | Available | 15343 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5438.25 .M35 2004 (Browse shelf) | C.2 | Available | 15354 |
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