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Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

By: Pride, William M, 1942-.
Contributor(s): Ferrell, O. C.
Material type: TextTextPublisher: Boston : Houghton Mifflin, c1987Edition: 5th ed.Description: xxx, 766 p. : ill. (some col.) ; 26 cm.ISBN: 0395357101.Subject(s): Marketing | Consumer buying behavior | Product decisions | Retailing | WholesalingDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
HF5415 .P658 1987 (Browse shelf) Available 15683

Includes bibliographical references and indexes.

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