Global marketing management : changes, challenges and new strategies / Kiefer Lee and Steve Carter
By: Lee, Kiefer
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Contributor(s): Carter, Steve [Joint author].
Material type: 
TextPublisher: New York : Oxford University Press, 2005Description: xxxi, 582 p. : col. ill. (charts and graphs) ; 25 cm.ISBN: 0-19-926752-9; 978-0-19-926752-1.Subject(s): International business | Strategic planning | Management | Environment | Development | Global communications | Supply chain | Managing distribution | Negotiations | Brand management | Product management | Global pricing | Global marketingOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HD 62.4 .L44 2005 (Browse shelf) | C.1 | Available | 15780 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HD 62.4 .L44 2005 (Browse shelf) | C.2 | Available | 173241 |
Includes bibliographical references and index
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