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Global marketing management : changes, challenges and new strategies / Kiefer Lee and Steve Carter

By: Lee, Kiefer.
Contributor(s): Carter, Steve [Joint author].
Material type: TextTextPublisher: New York : Oxford University Press, 2005Description: xxxi, 582 p. : col. ill. (charts and graphs) ; 25 cm.ISBN: 0-19-926752-9; 978-0-19-926752-1.Subject(s): International business | Strategic planning | Management | Environment | Development | Global communications | Supply chain | Managing distribution | Negotiations | Brand management | Product management | Global pricing | Global marketingOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HD 62.4 .L44 2005 (Browse shelf) C.1 Available 15780
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HD 62.4 .L44 2005 (Browse shelf) C.2 Available 173241

Includes bibliographical references and index

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