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Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell.

By: Pride, William M, 1942-.
Contributor(s): Ferrell, O. C [joint author.].
Material type: TextTextPublisher: Boston : Houghton Mifflin, c1977Description: xix, 594 p. : ill. ; 26 cm.ISBN: 039524529X.Subject(s): MarketingDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
Reference HF5415 .P658 (Browse shelf) Not For Loan 166553

Includes bibliographical references and index.

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