Marketing management : analysis, planning, implementation, and control / Philip Kotler
By: Kotler, Philip
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Material type: 
TextPublisher: New Jersey : Prentice Hall, 1997Edition: 9th ed.Description: xl, (various pagings) : col. ill. (charts , graphs and map) ; 27 cm.ISBN: 0-13-243510-1 .Subject(s): Marketing | Analyzing market | Marketing environment | Analyzing consumer | Buying behaviour | Analyzing industries | Analyzing competitors | Market segments | Marketing strategies | New products | Global marketing | Planning markets | Managing services | sales force | Advertising | Sales promotion | Public relations | Internet marketingOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415.13 .K64 1997 (Browse shelf) | C.1 | Available | 170273 |
Includes bibliographical references and indexes
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