Marketing of high-technology products and innovations / Jakki Mohr
By: Mohr, Jakki
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Material type: 
TextPublisher: Upper Saddle River New Jersey : Prentice Hall, 2001Description: xvii, 414 p. : ill. ; 25 cm.ISBN: 0-13-013606-9.Subject(s): High technology industries | Strategyband corporate | Product development | Relationship marketing | Marketing research
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HC 79 .H53M64 2001 (Browse shelf) | C.1 | Available | 172758 |
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| HC79.E5 I5333 1995 Effective financing of environmentally sustainable development / | HC 79 .E5S717 2004 Sustainable strategic management / | HC 79.E5 .S717 2004 Sustainable strategic management / | HC 79 .H53M64 2001 Marketing of high-technology products and innovations / | HC 79 .P6V59 2006 Poverty and human rights : | HC 101 .B78 1992 Brookings papers on economic activity : | HC 101 .B78 1996 Brookings papers on : |
Includes bibliographical references and index
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