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Marketing of high-technology products and innovations / Jakki Mohr

By: Mohr, Jakki.
Material type: TextTextPublisher: Upper Saddle River New Jersey : Prentice Hall, 2001Description: xvii, 414 p. : ill. ; 25 cm.ISBN: 0-13-013606-9.Subject(s): High technology industries | Strategyband corporate | Product development | Relationship marketing | Marketing research
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HC 79 .H53M64 2001 (Browse shelf) C.1 Available 172758
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HC79.E5 I5333 1995 Effective financing of environmentally sustainable development / HC 79 .E5S717 2004 Sustainable strategic management / HC 79.E5 .S717 2004 Sustainable strategic management / HC 79 .H53M64 2001 Marketing of high-technology products and innovations / HC 79 .P6V59 2006 Poverty and human rights : HC 101 .B78 1992 Brookings papers on economic activity : HC 101 .B78 1996 Brookings papers on :

Includes bibliographical references and index

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