Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
By: Dwyer, F. Robert
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Contributor(s): Tanner, John F.
Material type: 
TextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 3rd ed.Description: xxix, 683 p. : ill., charts ; 26 cm.ISBN: 0072865784 (alk. paper).Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Library, College of Informatics and Virtual Education (CIVE) General Collection | HF5415 .D92 2006 (Browse shelf) | Available | 603 |
Includes bibliographical references (p. 652-660) and index.
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