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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. Robert.
Contributor(s): Tanner, John F.
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 3rd ed.Description: xxix, 683 p. : ill., charts ; 26 cm.ISBN: 0072865784 (alk. paper).Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode
Books Books Library, College of Informatics and Virtual Education (CIVE)
General Collection
HF5415 .D92 2006 (Browse shelf) Available 603

Includes bibliographical references (p. 652-660) and index.

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