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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. Robert.
Contributor(s): Tanner, John F.
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 3rd ed.Description: xxix, 683 p. : ill., charts ; 26 cm.ISBN: 0072865784 (alk. paper).Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only
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Books Books Library, College of Informatics and Virtual Education (CIVE)
General Collection
HF5415 .D92 2006 (Browse shelf) Available 603
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HF5415 .D756 2005 Introduction to marketing concepts / HF5415 .D756 2005 Introduction to marketing concepts / HF5415 .D92 2006 Business marketing : HF5415 .D92 2006 Business marketing : HF5415 .G675 2008 Marketing / HF5415 H37 2003 Marketing changes HF5415 .K6313 2002 Marketing moves :

Includes bibliographical references (p. 652-660) and index.

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