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Contemporary marketing / Louis E. Boone and David L. Kurtz

By: Boone, Louis E.
Contributor(s): Kurtz, David L [Joint author].
Material type: TextTextPublisher: Mason : Thomson South-Western, 2007Edition: 12th ed.Description: lvi, [various pagings] : col. ill.(charts and graphs) ; 28 cm.ISBN: 978-0-324-41696-1; 0-324-41696-2.Subject(s): Marketing | Strategic planning | Marketing process | Marketing plan | Marketing environment | Ethics | Social responsibility | E- commerce | Consumer behaviour | Global market | Marketing research | Decision support systems | Sales forecasting | Market segmentation | Targeting | Advertising | Personal selling | Sales promotion | Pricing strategies | Price conceptsOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5410 .B66 2006 (Browse shelf) C.1 Available 173813

Includes bibliographical references and index

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