E-commerce / Jeffrey F. Rayport and Bernard J. Jaworski
By: Rayport, Jeffrey F
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Contributor(s): Jaworski, Bernard J [Joint author].
Material type: 
TextPublisher: Boston : McGraw-Hill/Irwin Marketspace, 2001Description: xxxv, 420 p. : ill. ; 26 cm.ISBN: 0-07-246521-2 (alk. paper).Subject(s): Electronic commerce | Internet advertising | Internet marketing | Traditional commerce | Business model | Customer interfare | Market communication | Marketing branding | Marketing implemention | Metrics | Valuation | Network infrastructure | Media convergenceOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5548.32 .R39 2001 (Browse shelf) | C.1 | Available | 173923 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5548.32 .R39 2001 (Browse shelf) | C.2 | Available | 173924 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5548.32 .R39 2001 (Browse shelf) | C.3 | Available | 173925 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5548.32 .R39 2001 (Browse shelf) | C.4 | Available | 173926 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5548.32 .R39 2001 (Browse shelf) | C.5 | Available | 173927 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5548.32 .R39 2001 (Browse shelf) | C.6 | Available | 174701 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5548.32 .R39 2001 (Browse shelf) | C.7 | Available | 174702 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5548.32 .R39 2001 (Browse shelf) | C.8 | Available | 174703 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5548.32 .R39 2001 (Browse shelf) | C.9 | Available | 174704 |
Includes bibliographical references and indexes
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