Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell
By: Brennan, Ross
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Contributor(s): Canning, Louise [Jiont author] | McDowell, Raymond [Joint author].
Material type: 
TextPublisher: London : SAGE Publications, 2007Description: xix, 359 p. : ill. ; 25 cm.ISBN: 1-4129-1969-X (hbk.); 978-14129-1969-2 (hbk.); 1-4129-1970-3 (pbk.); 978-14129-1970-8 (pbk.).Subject(s): Industrial marketing | Buyer behaviour | Marketing networks | Marketing strategy | Market communication | Market segmentation | Managing products | Managing services | Pricing | Market routes
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415.1263 .B74 2007 (Browse shelf) | C.1 | Available | 174501 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415.1263 .B74 2007 (Browse shelf) | C.2 | Available | 174502 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415.1263 .B74 2007 (Browse shelf) | C.3 | Available | 175197 |
Includes bibliographical references and index
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