Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder
By: Reeder, Robert R
.
Contributor(s): Brierty, Edward G [Joint author] | Reeder, Betty H [Joint author].
Material type: 
TextPublisher: New Jersey : Prentice Hall, 1991Edition: 2nd ed.Description: xvi, 670 p. : ill. (charts) ; 25 cm.ISBN: 81-203-1245-7.Subject(s): Industrial marketing | Marketing channel | Pricing policies | Managing advertising | Sales promotion | Publicity strategy | Planning | Organizing | Controlling | Selling | Sales force | Formulating channel | Strategic innovation | Product development | Segmentation | Target marketingOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .R355 1991 (Browse shelf) | C.1 | Available | 174642 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .R355 1991 (Browse shelf) | C.2 | Missing | 174643 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .R355 1991 (Browse shelf) | C.3 | Available | 174647 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .R355 1991 (Browse shelf) | C.4 | Available | 174648 |
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| HF 5415 .R3217 2004 Marketing strategies | HF 5415 .R3217 2004 Marketing strategies | HF 5415 .R3217 2004 Marketing strategies | HF 5415 .R355 1991 Industrial marketing : | HF 5415 .R355 1991 Industrial marketing : | HF 5415 .R355 1991 Industrial marketing : | HF 5415 .R355 1991 Industrial marketing : |
Includes index
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