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Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder

By: Reeder, Robert R.
Contributor(s): Brierty, Edward G [Joint author] | Reeder, Betty H [Joint author].
Material type: TextTextPublisher: New Jersey : Prentice Hall, 1991Edition: 2nd ed.Description: xvi, 670 p. : ill. (charts) ; 25 cm.ISBN: 81-203-1245-7.Subject(s): Industrial marketing | Marketing channel | Pricing policies | Managing advertising | Sales promotion | Publicity strategy | Planning | Organizing | Controlling | Selling | Sales force | Formulating channel | Strategic innovation | Product development | Segmentation | Target marketingOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .R355 1991 (Browse shelf) C.1 Available 174642
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .R355 1991 (Browse shelf) C.2 Missing 174643
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .R355 1991 (Browse shelf) C.3 Available 174647
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .R355 1991 (Browse shelf) C.4 Available 174648
Browsing Library, College of Business Studies and Law (CBSL) Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
HF 5415 .R3217 2004 Marketing strategies HF 5415 .R3217 2004 Marketing strategies HF 5415 .R3217 2004 Marketing strategies HF 5415 .R355 1991 Industrial marketing : HF 5415 .R355 1991 Industrial marketing : HF 5415 .R355 1991 Industrial marketing : HF 5415 .R355 1991 Industrial marketing :

Includes index

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