Marketing management / Richard P. Bagozzi ...[et al.]
Material type:
TextPublisher: New Jersey : Prentice Hall, 1998Description: xxii, (variou pagings) : col. ill. ; 27 cm.ISBN: 0-02-305162-0.Subject(s): Marketing
| Strategic planning | Marketing orientation | Marketing environment | Marketing segmentaion | Marketing analysis | Marketing targeting | Marketing positioning | Organizational buying | Product development | Marketing communication | Managing products | Sales | Sales management | Distributions | Pricicng | Wholesalling | Retailing | International Marketing | Marketing plan | Marketing effortsOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415.13 .M35223 1998 (Browse shelf) | C.1 | Available | 175054 |
Includes bibliographical references and index
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