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Marketing management / Richard P. Bagozzi ...[et al.]

Material type: TextTextPublisher: New Jersey : Prentice Hall, 1998Description: xxii, (variou pagings) : col. ill. ; 27 cm.ISBN: 0-02-305162-0.Subject(s): Marketing | Strategic planning | Marketing orientation | Marketing environment | Marketing segmentaion | Marketing analysis | Marketing targeting | Marketing positioning | Organizational buying | Product development | Marketing communication | Managing products | Sales | Sales management | Distributions | Pricicng | Wholesalling | Retailing | International Marketing | Marketing plan | Marketing effortsOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M35223 1998 (Browse shelf) C.1 Available 175054

Includes bibliographical references and index

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