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Basic marketing research / Gilbert A. Churchill, Jr.

Material type: Text

TextSeries: Dryden Press series in marketing. Publisher: Chicago : Dryden Press, [1987], c1988Description: xvii, 765 p. : ill. ; 27 cm.ISBN: 0030072786.Subject(s): Marketing research

DDC classification: 658.8/3

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	Library, College of Business Studies and Law (CBSL)	HF5415.2 .C49 1988 (Browse shelf)	2-2	Available		175040
Books	Library, College of Informatics and Virtual Education (CIVE) General Collection	HF5415.2 .C49 1988 (Browse shelf)	1-2	Available		41

Includes bibliographies and index.

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