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Advertising: planning and Implementaion / Sangeeta Sharma and Raghuvir Singh

By: Sharma, Sangeeta.
Contributor(s): Raghuvir Singh.
Material type: TextTextSeries: eastern economy edition. Publisher: Dodoma: Prentice-Hall of India, 2006Description: xviii, 478 p. : ill. ; 23 cm.ISBN: 81-203-2973-2.Subject(s): Advertising. Creativity | Marketing communication. Research
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library Collection of Humanities and Socal Sciences
Special Reserve
HF 5813 .I53S53 2006 (Browse shelf) 4-4 Available 1830255
Books Books Library, Collection of Business Studies and Law
General Collection
HF 5813 .I53S53 2006 (Browse shelf) 1-3 Available 1829226
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5813 .I53S53 2006 (Browse shelf) 2-3 Available 1829227
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5813 .I53S53 2006 (Browse shelf) 3-3 Available 1829228

Includes bibliography and index

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