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Advertising: planning and Implementaion / Sangeeta Sharma and Raghuvir Singh

By: Sharma, Sangeeta.
Contributor(s): Raghuvir Singh.
Material type: TextTextSeries: eastern economy edition. Publisher: Dodoma: Prentice-Hall of India, 2006Description: xviii, 478 p. : ill. ; 23 cm.ISBN: 81-203-2973-2.Subject(s): Advertising. Creativity | Marketing communication. Research
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
HF 5813 .I53S53 2006 (Browse shelf) 1-3 Available 1829226
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5813 .I53S53 2006 (Browse shelf) 2-3 Available 1829227
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5813 .I53S53 2006 (Browse shelf) 3-3 Available 1829228
Books Books Library, College of Humanities and Socal Sciences (CHSS)
Special Reserve
HF 5813 .I53S53 2006 (Browse shelf) 4-4 Available 1830255

Includes bibliography and index

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