Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe
By: Doole, Isobel
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Contributor(s): Lowe, Robin Joint author.
Material type: 
TextPublisher: London : Thomson, 2005Description: xxiv, 343 p. : col. ill. ; 28 cm.ISBN: 1-84480-142-x.Subject(s): Marketing | Business | Strategic marketing | Reorienting marketing | Reformulating marketing | Dynamic marketing | Marketing environmentOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library Collection of Humanities and Socal Sciences General Collection | HF 5415 .D66 2005 (Browse shelf) | 1 | Available | 1838155 | ||
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .D66 2005 (Browse shelf) | C.1 | Available | 1829245 |
Includes index
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