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Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe

By: Doole, Isobel.
Contributor(s): Lowe, Robin Joint author.
Material type: TextTextPublisher: London : Thomson, 2005Description: xxiv, 343 p. : col. ill. ; 28 cm.ISBN: 1-84480-142-x.Subject(s): Marketing | Business | Strategic marketing | Reorienting marketing | Reformulating marketing | Dynamic marketing | Marketing environmentOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .D66 2005 (Browse shelf) C.1 Available 1829245
Books Books Library, College of Humanities and Socal Sciences (CHSS)
General Collection
HF 5415 .D66 2005 (Browse shelf) 1 Available 1838155

Includes index

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