Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk
By: Farese, Lois Schneider
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Contributor(s): Kimbrell, Grady Joint author | Woloszyk, Carl [Joint author].
Material type: 
TextPublisher: New York : Glencoe/McGraw-Hill, 1997Edition: 2nd ed.Description: xx, 620 p. : col. ill. (charts and graphs) ; 29 cm.ISBN: 0-02-640601-2 (student edition); 0-02-640602-0 (teacher's wraparound edition).Subject(s): Marketing | Product management | Communication skills | Computer technology | Global market palce | Business | Social responsibility | World econmies | Selling | Sales process | Management skills | Distribution channel | Pricing math | Price planning | Purchasing math | Distribution math | Inventory control | Stock handling | Purchasing | Market research | Branding | Packaging | Labeling | Enterpreneurship
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .F37 1997 (Browse shelf) | C.1 | Available | 1829290 | |
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .F37 1997 (Browse shelf) | C.2 | Available | 1837454 | |
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .F37 1997 (Browse shelf) | C.3 | Available | 1837455 | |
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .F37 1997 (Browse shelf) | C.4 | Available | 1837456 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .F37 1997 (Browse shelf) | C.5 | Available | 1837457 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .F37 1997 (Browse shelf) | C.6 | Available | 1837472 |
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Includes index
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