A strategic approach to business marketing / edited by Robert E. Spekman and David T. Wilson
Contributor(s): Spekman, Robert E [editor]
| Wilson, David T [Joint editor].
Material type: 
TextSeries: Proceeding series. Publisher: Chikago: American Marketing Association, 1985Description: vii, 192 p. : ill. ; 23 cm.ISBN: 0-87757-172-4.Subject(s): Industrial market | Managing interorganizational | Market segmentation | New industrial products | Market research | Large-scale application | Sales force turnover | Buying behavior | Advertising | Cost analysis
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .S8686 1985 (Browse shelf) | C.1 | Available | 1836938 |
Browsing Library, College of Business Studies and Law (CBSL) Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
| HF 5415 .R355 1991 Industrial marketing : | HF 5415 .R355 1991 Industrial marketing : | HF 5415 .R355 1991 Industrial marketing : | HF 5415 .S8686 1985 A strategic approach to business marketing / | HF 5415.123 .C58 2007 Integrated advertising, promotion & marketing communications / | HF 5415.123 .C58 2007 Integrated advertising, promotion & marketing communications / | HF 5415.123 .C58 2007 Integrated advertising, promotion & marketing communications / |
Includes references
There are no comments for this item.