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A strategic approach to business marketing / edited by Robert E. Spekman and David T. Wilson

Contributor(s): Spekman, Robert E [editor] | Wilson, David T [Joint editor].
Material type: TextTextSeries: Proceeding series. Publisher: Chikago: American Marketing Association, 1985Description: vii, 192 p. : ill. ; 23 cm.ISBN: 0-87757-172-4.Subject(s): Industrial market | Managing interorganizational | Market segmentation | New industrial products | Market research | Large-scale application | Sales force turnover | Buying behavior | Advertising | Cost analysis
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .S8686 1985 (Browse shelf) C.1 Available 1836938
Browsing Library, College of Business Studies and Law (CBSL) Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
HF 5415 .R355 1991 Industrial marketing : HF 5415 .R355 1991 Industrial marketing : HF 5415 .R355 1991 Industrial marketing : HF 5415 .S8686 1985 A strategic approach to business marketing / HF 5415.123 .C58 2007 Integrated advertising, promotion & marketing communications / HF 5415.123 .C58 2007 Integrated advertising, promotion & marketing communications / HF 5415.123 .C58 2007 Integrated advertising, promotion & marketing communications /

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