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Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk

By: Farese, Lois Schneider.
Contributor(s): Kimbrell, Grady [Joint author] | Woloszyk, Carl A [Joint author].
Material type: TextTextPublisher: New York : Mc Graw Hill, 2003Description: xxviii, 772 p. : col. ill. (charts and graphs) ; 28 cm.ISBN: 0-07-830397-4.Subject(s): Marketing | Market segmentation | Economic | Global economic | Business | Social responsibility | International trade | Mathematical skills | Communication skills | Computer skills | Interpersonal skills | Management skills | Selling | Product presenting | Promotion | Advertising | Distribution | Purchasing | Pricing | Planning | Marketing research | Entrepreneurship | FinanceOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 2003 (Browse shelf) C.1 Available 1837479
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 2003 (Browse shelf) C.2 Available 1837480
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 2003 (Browse shelf) C.3 Available 1837481
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 2003 (Browse shelf) C.4 Available 1837484
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 2003 (Browse shelf) C.5 Available 1837485
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 2003 (Browse shelf) C.6 Available 1837515
Browsing Library, College of Business Studies and Law (CBSL) Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 2003 Marketing essentials / HF 5415 .F37 2003 Marketing essentials / HF 5415 .F37 2003 Marketing essentials / HF 5415 .F37 2003 Marketing essentials / HF 5415 .F37 2003 Marketing essentials /

Includes index

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