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International marketing / Michael R. Czinkota and Iikka A. Ronkoinen

By: Czinkota, Michael R.
Contributor(s): Ronkoinen, Iikka A [Joint author].
Material type: TextTextPublisher: London : Thomson South-western, 2007Edition: 8th ed.Description: xxx, (various paging) : col. ill. (charts , graphs and map) ; 26 cm.ISBN: 0-324--36115-7.Subject(s): Marketing environment | Cultural environment | Economic environment | Trade policy | Trade institutions | Global marketing | Legal environment | Research | Pricicng | Distributions | Global services | Global promotionalOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 1416 .B476 2002 (Browse shelf) C.1 Available 1837524

Includes bibliographical references and index

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