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Marketing management : text and cases / Robert J. Dolan

By: Dolan, Robert J.
Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, 2002Description: ix, 498 p. : ill. ; 26 cm.ISBN: 0-07-249980-X (alk. paper).Subject(s): Marketing | Marketing strategy | Product policy | Marketing communication | Pricing policy | Consumer behaviourOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .Q45 2002 (Browse shelf) C.1 Available 6174
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .Q45 2002 (Browse shelf) C.2 Available 6175
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .Q45 2002 (Browse shelf) C.3 Available 173964
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .Q45 2002 (Browse shelf) C.4 Available 173966
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .Q45 2002 (Browse shelf) C.5 Available 175057
Browsing Library, College of Business Studies and Law (CBSL) Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
HF 5415.13 .P387 2004 Marketing management : HF 5415.13 .Q45 2002 Marketing management : HF 5415.13 .Q45 2002 Marketing management : HF 5415.13 .Q45 2002 Marketing management : HF 5415.13 .Q45 2002 Marketing management : HF 5415.13 .Q45 2002 Marketing management : HF 5415.13 .S45 2002 Marketing /

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