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Marketing : concepts and strategies / William M. Pride and O.C. Ferrell

By: Pride, William M.
Contributor(s): Ferrell, O. C [Joint author].
Material type: TextTextPublisher: Boston : Houghton Mifflin Company, 2006Edition: Library ed.Description: xxiv, (various paging) : col. ill. ( charts, graphs and map) ; 29 cm.ISBN: 0-618-47445-5 (library ed.); 0-618-47446-3 (student text).Subject(s): Marketing | Distributions decisions | Product decisions | Target market | Customer behavior | Promotion decisions | Pricing Decisions | Product decisions | Global environment | Social responsibility | Ethical responsibilityOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .P658 2000 (Browse shelf) C.1 Available 6199
Books Books Library, College of Business Studies and Law (CBSL)
New Materials Shelf
Non-fiction HF 5415 .P658 2000 (Browse shelf) C.2 Missing 6200
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .P658 2006 (Browse shelf) C.3 Available 169729
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .P658 2006 (Browse shelf) C.4 Available 1837514

Includes bibliographical references and indexes

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