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Cases in strategic marketing / David Rosenthal and Lew G. Brown

By: Rosenthal, David W.
Contributor(s): Brown, Lew G [Joint author].
Material type: TextTextPublisher: Upper Saddle River, NJ : Prentice Hall, 2000Description: xiii, 610 p. : ill. ; 26 cm.ISBN: 0-13-086359-9.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Segmentation | Buyer behavior | Industry structure | Competitive analysis | International | Product | Price | Promotion | Supply chain | Distribution | Ethics | Social responsibility | Comprehensive casesDDC classification: 658.8/02
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415.135 .R67 2000 (Browse shelf) C.1 Available 8348

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