Cases in strategic marketing / David Rosenthal and Lew G. Brown
By: Rosenthal, David W
.
Contributor(s): Brown, Lew G [Joint author].
Material type: 
TextPublisher: Upper Saddle River, NJ : Prentice Hall, 2000Description: xiii, 610 p. : ill. ; 26 cm.ISBN: 0-13-086359-9.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Segmentation | Buyer behavior | Industry structure | Competitive analysis | International | Product | Price | Promotion | Supply chain | Distribution | Ethics | Social responsibility | Comprehensive casesDDC classification: 658.8/02
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.135 .R67 2000 (Browse shelf) | C.1 | Available | 8348 |
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