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Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D [Joint author].
Material type: TextTextPublisher: Burr Ridge : Irwin, 1994Edition: 6th ed.Description: xxiii, 552 p. : col. ill. (charts and graphs) ; 26 cm.ISBN: 0-256-12746-8.Subject(s): Marketing | Marketing environment | Marketing planning | Consumer behavior | Marketing strategy | advertising | Promotion | Wholesaling | Retailing | Sales | Sales management | Managing product | Managing services | Distribution
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M378 1994 (Browse shelf) C.1 Available 10460

Includes bibliographical references and indexes

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