TY  - BOOK
AU  - McConnell,Ben
AU  - Huba,Jackie
TI  - Creating customer evangelists: how loyal customers become a volunteer sales force 
SN  - 0793155614
AV  - HF5415.5 .M1834 2003
U1  - 658.8 21
PY  - 2003///
CY  - Chicago
PB  - Dearborn Trade Pub.
KW  - Customer relations
KW  - Relationship marketing
N1  - Includes bibliographical references (p. 206-207) and index; Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop
UR  - http://www.loc.gov/catdir/enhancements/fy0659/2002012221-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0913/2002012221-b.html
ER  -