TY - BOOK AU - McConnell,Ben AU - Huba,Jackie TI - Creating customer evangelists: how loyal customers become a volunteer sales force SN - 0793155614 AV - HF5415.5 .M1834 2003 U1 - 658.8 21 PY - 2003/// CY - Chicago PB - Dearborn Trade Pub. KW - Customer relations KW - Relationship marketing N1 - Includes bibliographical references (p. 206-207) and index; Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop UR - http://www.loc.gov/catdir/enhancements/fy0659/2002012221-d.html UR - http://www.loc.gov/catdir/enhancements/fy0913/2002012221-b.html ER -