TY  - BOOK
AU  - PERREAULT,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach
SN  - 0-07-240947-9 (alk. paper)
AV  - HF 5415.13 .M369 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Global economy
KW  - Marketing strategy
KW  - Marketing segmentation
KW  - Marketing positioning
KW  - Decision making
KW  - Buying behaviour
KW  - Promotion
KW  - Persoanl selling
KW  - Advertising
KW  - Sales promotion
KW  - Retailer
KW  - Wholesalers
KW  - Planning strategy
KW  - Pricing
KW  - Ethical marketing
N1  - Includes bibiliographical references and indexes
ER  -