TY - BOOK AU - Perreault,William D. AU - McCarthy,E.Jerome TI - Basic marketing: a global-managerial approach SN - 0-07-240947-9 (alk. paper) AV - HF 5415.13 .P47 2002 PY - 2002/// CY - Boston PB - McGraw-Hill KW - Marketing KW - Basic marketing N1 - Includes bibliographical references and indexes ER -