TY - BOOK AU - Ranchhod, Ashok AU - Guran, Calin TI - Marketing strategies: a contemporary approach SN - 978-0-27370674-8 AV - HF 5415 .R32 2004 PY - 2007/// CY - London PB - Prentice Hall KW - Marketing strategy KW - Implementation in the key KW - Communicating effectively N1 - Includes references and index ER -