TY  - BOOK
AU  - Ranchhod, Ashok
AU  - Guran, Calin 
TI  - Marketing strategies : a contemporary approach
SN  - 978-0-27370674-8
AV  - HF 5415 .R32 2004
PY  - 2007///
CY  - London
PB  - Prentice Hall
KW  - Marketing strategy
KW  - Marketing analsis
KW  - Marketing positioning
KW  - Stake holders
KW  - Communicating effectively
KW  - Marketing culture
KW  - Global marketing
N1  - Includes references and index
ER  -