The University of Dodoma Library Catalog

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1. Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge : Irwin, 1994Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M378 1994] (1).

2. Marketing management / Richard P. Bagozzi ...[et al.]

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1998Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M35223 1998] (1).

3. Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M378 2003] (5).

4. Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .C52 1998] (1).

5. Marketing / Eric N. Berkowitz ...[et al.]

by Berkowitz, Eric N [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M29474 2000] (2). Lost (2).

6. Test bank volume II, chapters1-12, 12-22 to accompany : marketing / Roger A. Kerin ... [et al.], prepared by Thomas K. Pritchett and Betty M. Pritchett

by Kerin, Roger A | Pritchett, Thomas K [Prepared] | Pritchett, Betty M [Prepared].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill/Irwin, 2003Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .K47 2003] (2).

7. Marketing / Dhruv Grewal and Michael Levy

by Grewal, Dhruv | Levy, Michael [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .G675 2008] (6), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .G675 2008] (1). Lost (1).

8. Marketing / Roger A. Kerin ... [et al.]

by Kerin, Roger A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2003Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M29 2007] (6). Items available for reference: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M29 2002] (1).

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