The University of Dodoma Library Catalog

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1. Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge : Irwin, 1994Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M378 1994] (1).

2. Marketing management / Richard P. Bagozzi ...[et al.]

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1998Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M35223 1998] (1).

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