The University of Dodoma Library Catalog

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61. The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : HarperBusiness, c1993Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .R54369 1993] (1).

62. Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry.

by Zeithaml, Valarie A | Parasuraman, A | Berry, Leonard L, 1942-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : London : Free Press ; Collier Macmillan, c1990Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.5 .Z45 1990] (1).

63. Lean strategies for product development : achieving breakthrough performance in bringing products to market / Clifford Fiore.

by Fiore, Clifford, 1960-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Milwaukee, Wis. : ASQ Quality Press, 2003Online access: Table of contents Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.153 .F4 2003] (1).

64. Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.

by Cravens, David W | Lamb, Charles W | Cravens, David W. Strategic marketing cases and applications.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, 1990Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .C6944 1990] (1).

65. Discovering the soul of service : the nine drivers of sustainable business success / Leonard L. Berry.

by Berry, Leonard L, 1942-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Free Press, c1999Online access: Contributor biographical information | Sample text | Publisher description | Table of contents only Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.5 .B478 1999] (1).

66. The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.

by Pine, B. Joseph | Gilmore, James H, 1959-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, c1999Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.15 .P56 1999] (1).

67. The future ain't what it used to be : 40 cultural trends transforming your job, your life, your world / Iconoculture, Inc. (Mary Meehan, Larry Samuel, Vickie Abrahamson).

by Meehan, Mary, 1955- | Samuel, Lawrence R | Abrahamson, Vickie | Iconoculture, Inc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Riverhead Books, 1998Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.1 .F88 1998] (1).

68. New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.

by Thomas, Robert J, 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c1995Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .N3917 1995] (1).

69. Customer centered Six Sigma : linking customers, process improvement, and financial results / Earl Naumann and Steven H. Hoisington.

by Naumann, Earl, 1946- | Hoisington, Steven H, 1953-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Milwaukee, Wis. : ASQ Quality Press, c2001Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.5 .N327 2001] (1).

70. Market driven strategy : processes for creating value / George S. Day.

by Day, George S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : London : Free Press ; Collier Macmillan, c1990Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .D368 1990] (1).

71. What clients love : a field guide to growing your business / Harry Beckwith.

by Beckwith, Harry, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Warner Books, c2003Online access: Publisher description Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .B4235 2003] (1).

72. The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Currency Doubleday, 1993Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.127 .P47 1993] (1).

73. Successful direct marketing methods / Bob Stone.

by Stone, Bob, 1918-2007.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1994Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.126 .S757 1994] (1).

74. New product development : strategies for supplier integration / Robert M. Monczka ... [et al.].

by Monczka, Robert M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Milwaukee, Wis. : ASQ Quality Press, 2000Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.153 .N475 2000] (1).

75. Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner.

by Ratner, Bruce.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boca Raton, Fla. : Chapman & Hall/CRC, c2003Online access: Publisher description Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.126 .R38 2003] (1).

76. The new conceptual selling : the most effective and proven method for face-to-face sales planning / Stephen E. Heiman and Diane Sanchez with Tad Tuleja.

by Heiman, Stephen E | Sanchez, Diane | Tuleja, Tad, 1944- | Miller, Robert B. (Robert Bruce), 1931-. Conceptual selling.

Edition: Rev. and upd. for the 21st century.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Warner Books, c1999Online access: Publisher description Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5438.25 .H45 1999] (1).

77. Marketing channels / Louis W. Stern, Adel I. El-Ansary.

by Stern, Louis W, 1935- | Ansary, Adel I.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, NJ : Prentice Hall, c1992Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.129 .S75 1992] (1).

78. A Strategic approach to business marketing / edited by Robert E. Spekman, David T. Wilson.

by Spekman, Robert E | Wilson, David T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : American Marketing Association, c1985Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .S8686 1985] (1).

79. Bottom-up marketing Al Ries and Jack Trout

by Al Ries and Jack Trout.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York A plume Book 1989; McGraw-Hill ; c1989Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .R5437 1989] (1).

80. Rethinking business to business marketing

by Paul Sherlock ; foreword by Tom Peters.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; Maxwell Macmillan International ; c1991Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .S52 1991] (1).

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