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Integrated marketing communication Advertising and promotion / Terence A. Shimp by

Shimp, Terence A

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : Thomson/South-Western, 2007

Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF5415.123 .S55 2007, ...

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Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Routledge Taylor &Francis Group, 2004

Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.123.K58 2004. Not available: Business, Economics and Law Library Collection: Lost (2).

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Marketing / Charles W. Lamb by

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati : South-Western College Publishing, 1998

Online resources:

Click here to access online

Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415 .L36 1998.

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