The University of Dodoma Library Catalog

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1. Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

by Batra, Rajeev | Myers, John G, 1933- [Joint author] | Aaker, David A [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, 2007Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5823 .A13 1996] (1), Library, Collection of Business Studies and Law [Call number: HF 5813 .I53B38 2007] (2).

2. Cases in strategic marketing / David Rosenthal and Lew G. Brown

by Rosenthal, David W | Brown, Lew G [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.135 .R67 2000] (1).

3. Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson

by Kerin, Roger A | Peterson, Robert A, 1944- [Joint author].

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Pearson/Prentice Hall, 2004Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.135 .K47 2004] (2).

4. Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder

by Reeder, Robert R | Brierty, Edward G [Joint author] | Reeder, Betty H [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1991Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .R355 1991] (3). Lost (1).

5. Learning Aid for use with basic marketing: a global-managerial approach Kenneth B. Wong ... [et al.]

by Wong, Kenneth B.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2005Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M309 2005] (2).

6. Introduction to marketing concepts / Graeme Drummond and John Ensor

by Drummond, Graeme | Ensor, John [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Elsevier, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .D756 2005] (2).

7. Foundations of marketing / William M. Pride and O. C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .P75 2004] (1).

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