The University of Dodoma Library Catalog

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1. A strategic approach to business marketing / edited by Robert E. Spekman and David T. Wilson

by Spekman, Robert E [editor] | Wilson, David T [Joint editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chikago: American Marketing Association, 1985Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .S8686 1985] (1).

2. Basic marketing : a global-managerial approach / Stanley J. Shapiro, William D. Perreault and E. Jerome Mc Cartahy

by Shapiro, Stanley J | Perreault, William D | McCartahy, E. Jerome.

Edition: 8th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Irwin, 1996Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 1996] (2).

3. Foundations of marketing / William M. Pride and O. C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .P75 2004] (1).

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