The University of Dodoma Library Catalog

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1. Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner

by Dwyer, F. Robert | Tanner, John F [Joint author].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .D92 2006] (4), Library, College of Education (CoED) [Call number: HF 5415 .D93 2006] (1), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .D92 2006] (1).

2. Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

by PERREAULT, William D | McCarthy, E. Jerome [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 2002] (2), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .M369 2002] (1). Lost (1).

3. Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M378 2003] (5).

4. Handbook of marketing / edited by Barton A Weitz and Robin Wensley

by Weitz, Barton A [Editor] | Wensley, Robin [Joint editor].

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks : Sage Publications, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .H18665 2006] (3).

5. Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .Q45 2002] (5).

6. Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck

by Ferrell, O. C | Lucas, George H [Joint author] | Luck, David Johnston [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : College Division, South-Western Publishing Company, 1994Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .F469 1994] (1).

7. Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge : Irwin, 1994Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M378 1994] (1).

8. Business in action / Courtland L. Bovée and John V. Thill

by Bovée, Courtland L | Thill, John V [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Upper Saddle River, 2001Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 1008 .B685 2001] (1).

9. Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2005Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 2005] (26). Lost (1).

10. Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell

by Brennan, Ross | Canning, Louise [Jiont author] | McDowell, Raymond [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE Publications, 2007Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.1263 .B74 2007] (3).

11. Business : a changing world / O.C. Ferrell and Geoffrey Hirt

by Ferrell, O. C | Hirt, Geoffrey A [Joint author].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 1008 .F47 2000] (1).

12. Marketing strategies a contemporary approach Ashok Ranchhod and Calin Guran

by Ranchhod, Ashok | Guran, Calin [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall, 2007Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .R3217 2004] (2). Lost (1).

13. New venture creation : a framework for entrepreneurial start -ups / Paul Burns

by Burns, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Palgarave macmillan, 2014Online access: Click here to access online Availability: Items available for reference: Library, College of Business Studies and Law (CBSL) [Call number: HD 62.5 .B87 2014] (1).

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