The University of Dodoma Library Catalog

Your search returned 17 results.

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1. Marketing / Dhruv Grewal and Michael Levy

by Grewal, Dhruv | Levy, Michael [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415 .G675 2008] (1), Library, Collection of Business Studies and Law [Call number: HF 5415 .G675 2008] (6). Lost (1).

2. Business marketing / Frank G. Bingham and Roger Gomes

by Bingham, Frank G | Gomes, Roger [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood : NTC/Contemporary Publishing Group, 2001Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.1263 .B56 2001] (3).

3. Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .C52 1998] (1).

4. Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge : Irwin, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 1994] (1).

5. Essentials of marketing / Frances Brassington and Stephen Pettitt

by Brassington, Frances | Pettitt, Stephen [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall Financial Times, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .B6336 2007] (2). Lost (3).

6. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1997Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .K64 1997] (1).

7. Marketing : best practices / K. Douglas Hoffman ... [et al.]

by Hoffman, K. Douglas.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson/South-Western, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2003] (2).

8. Contemporary marketing / Louis E. Boone and David L. Kurtz

by Boone, Louis E | Kurtz, David L [Joint author].

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson South-Western, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5410 .B66 2006] (1).

9. Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .L2624 1998] (1).

10. Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 2005] (26). Lost (1).

11. Marketing / Eric N. Berkowitz ...[et al.]

by Berkowitz, Eric N [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29474 2000] (2). Lost (2).

12. Marketing management / Richard P. Bagozzi ...[et al.]

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1998Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M35223 1998] (1).

13. Principles & practice of marketing / Jim Blythe

by Blythe, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson, 2014Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .B48 2006] (2).

14. Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe

by Doole, Isobel | Lowe, Robin Joint author.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson, 2005Online access: Click here to access online Availability: Items available for loan: Library Collection of Humanities and Socal Sciences [Call number: HF 5415 .D66 2005] (1), Library, Collection of Business Studies and Law [Call number: HF 5415 .D66 2005] (1).

15. Marketin : concpets and strategies / Dibb, Sally ...[et al.]

by Dibb, Sally.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, 1997Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .D53 1997] (1).

16. Basic marketing : a global-managerial approach / Stanley J. Shapiro, William D. Perreault and E. Jerome Mc Cartahy

by Shapiro, Stanley J | Perreault, William D | McCartahy, E. Jerome.

Edition: 8th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Irwin, 1996Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 1996] (2).

17. International marketing / Michael R. Czinkota and Iikka A. Ronkoinen

by Czinkota, Michael R | Ronkoinen, Iikka A [Joint author].

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson South-western, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1416 .B476 2002] (1).

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