The University of Dodoma Library

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1. Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

by PERREAULT, William D | McCarthy, E. Jerome [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 2002] (2), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .M369 2002] (1). Lost (1).

2. Marketing management / Richard P. Bagozzi ...[et al.]

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1998Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M35223 1998] (1).

3. Marketing strategies a contemporary approach Ashok Ranchhod and Calin Guran

by Ranchhod, Ashok | Guran, Calin [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall, 2007Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .R3217 2004] (2). Lost (1).

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