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1. Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

by PERREAULT, William D | McCarthy, E. Jerome [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 2002] (2), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .M369 2002] (1). Lost (1).

2. Basic marketing : a global-managerial approach / Stanley J. Shapiro, William D. Perreault and E. Jerome Mc Cartahy

by Shapiro, Stanley J | Perreault, William D | McCartahy, E. Jerome.

Edition: 8th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Irwin, 1996Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 1996] (2).

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