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1.
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Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius
by KERIN, Roger A | Hartley, Steven William [Joint author] | Rudelius, William [Joint author]. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .K452 2007]
(7). Items available for reference: Library, Collection of Business Studies and Law
[Call number: HF 5415 .K452 2007]
(1).
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2.
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Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter
by Churchill, Gilbert A | Peter, J. Paul [Joint author]. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .C52 1998]
(1).
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3.
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Marketing / Roger A. Kerin ... [et al.]
by Kerin, Roger A. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2003Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .M29 2007]
(6). Items available for reference: Library, Collection of Business Studies and Law
[Call number: HF 5415 .M29 2002]
(1).
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4.
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Marketing : best practices / K. Douglas Hoffman ... [et al.]
by Hoffman, K. Douglas. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mason : Thomson/South-Western, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .M29 2003]
(2).
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5.
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Contemporary marketing / Louis E. Boone and David L. Kurtz
by Boone, Louis E | Kurtz, David L [Joint author]. Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mason : Thomson South-Western, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5410 .B66 2006]
(1).
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6.
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Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel
by Lamb, Charles W | Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author]. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : South-Western College Publishing, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .L2624 1998]
(1).
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7.
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Foundations of marketing / William M. Pride and O. C. Ferrell
by Pride, William M | Ferrell, O. C [Joint author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .P75 2004]
(1).
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