The University of Dodoma Library Catalog

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1. Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.135 .C72 2006] (1).

2. Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .D92 2006] (1).

3. Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly

by Peter, J. Paul | Donnelly, James H [Joint author].

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .P387 2004] (3).

4. International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF1416 .C375 2002] (1).

5. Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2003Availability: No items available

6. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J [Joint author] | Coney, Kenneth A [Joint author].

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2000Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.33 .U6H38 2000] (2).

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