000 01173cam a22003614a 4500
999 _c1917
_d1917
001 13695252
005 20190612103110.0
008 040823s2006 mauad bi 001 0 eng
010 _a 2004058191
020 _a0-07-286578-4 (alk. paper)
050 0 0 _aHF 5415
_b.D93 2006
100 1 _aDwyer, F. Robert
_91643
245 1 0 _aBusiness marketing :
_bconnecting strategy, relationships, and learning /
_cF. Robert Dwyer and John F. Tanner
250 _a3rd ed.
260 _aBoston :
_bMcGraw-Hill,
_c2006
300 _axxix, 683 p. :
_bill. ;
_c26 cm.
521 _aIncludes bibliographical references and index
650 0 _aMarketing
_91658
650 0 _aBusiness marketing
_963733
650 0 _aMarketing opportunities
_976438
650 0 _acurrent customers
_976439
650 0 _aMarketing strategy
_976204
650 0 _aManaging products
_976440
650 0 _aManaging customes
_976441
650 0 _aManaging programs
_976442
650 0 _aSales
_972552
650 0 _aSales management
_911909
650 0 _aPricing
_972164
650 0 _aNegotiation
_976443
700 1 _aTanner, John F.
_91645
_eJoint author
856 _awww.mhhe.com
942 _2lcc
_cBK