| 000 | 01173cam a22003614a 4500 | ||
|---|---|---|---|
| 999 |
_c1917 _d1917 |
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| 001 | 13695252 | ||
| 005 | 20210107162621.0 | ||
| 008 | 040823s2006 mauad bi 001 0 eng | ||
| 010 | _a 2004058191 | ||
| 020 | _a0-07-286578-4 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415 _b.D93 2006 |
| 100 | 1 |
_aDwyer, F. Robert _91643 |
|
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer and John F. Tanner |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2006 |
||
| 300 |
_axxix, 683 p. : _bill. ; _c26 cm. |
||
| 521 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _91658 |
|
| 650 | 0 |
_aBusiness marketing _963733 |
|
| 650 | 0 |
_aMarketing opportunities _976438 |
|
| 650 | 0 |
_acurrent customers _976439 |
|
| 650 | 0 |
_aMarketing strategy _976204 |
|
| 650 | 0 |
_aManaging products _976440 |
|
| 650 | 0 |
_aManaging customes _976441 |
|
| 650 | 0 |
_aManaging programs _976442 |
|
| 650 | 0 |
_aSales _972552 |
|
| 650 | 0 |
_aSales management _911909 |
|
| 650 | 0 |
_aPricing _972164 |
|
| 650 | 0 |
_aNegotiation _976443 |
|
| 700 | 1 |
_aTanner, John F. _91645 _eJoint author |
|
| 856 | _awww.mhhe.com | ||
| 942 |
_2lcc _cBK |
||