Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.

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TextPublication details: Boston : Houghton Mifflin, c2004.Description: xviii, 478 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Business, Economics and Law Library Collection	HF5415 .P6584 2004 (Browse shelf(Opens below))	Available	11120

Includes bibliographical references and indexes.

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