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Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker

By: Contributor(s): Material type: TextPublication details: London : Routledge Taylor &Francis Group, 2004Description: xiii, 193 p.: ill. ; 24 cmISBN:
  • 0415314216
Subject(s): LOC classification:
  • HF5415.123 .K54 2004
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Business, Economics and Law Library Collection Special Reserve Non-fiction HF5415.123.K58 2004 (Browse shelf(Opens below)) C.3 Not For Loan 175058
Books Business, Economics and Law Library Collection General Collection Non-fiction HF5415.123.K58 2004 (Browse shelf(Opens below)) C.2 Missing 15056
Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415.123 .K575 2004 (Browse shelf(Opens below)) C.1 Missing 6898

Includes bibliographical references and index

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