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Introducing marketing /

Burnett, John, 1944-

Introducing marketing / John Burnett. - New York : Wiley, c2002. - xi, 287 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0471395315 (pbk. : alk. paper)

LCCN: 2001045644

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B7727 2002

Dewey Class. No.: 658.8

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