Effective retailing /

Golden, Lawrence G.

Effective retailing / Lawrence G. Golden and Donald A. Zimmerman. - 2nd ed. - Boston : Houghton Mifflin, 1986. - xiii, 482 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0395362873

85080683


Retail trade.
Consumer behavior
Site selection
Store security
Inventory control
Advertising

HF 5429 / .G58 1986
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