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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora and John M. Hess. - Homewood: R. D. Irwin, 1971 - xv, 934 p.: ill., maps; 24 cm

Subjects--Topical Terms:
Marketing.
Business

LC Class. No.: HF1009.5 / .C38 1971

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