Fundamentals of marketing research: Naresh Malhotra [Ed.]
Fundamentals of marketing research: Naresh Malhotra [Ed.]
volume V/
- Thousand Oaks, CA: Sage Publications, 2007
- vi, 291 p.: ill.; 24 cm
Includes bibliographical references
978-14129-2123-7
Quantitative marketing research
Marketing research
HF 5415.2 / .F86 2007
Includes bibliographical references
978-14129-2123-7
Quantitative marketing research
Marketing research
HF 5415.2 / .F86 2007