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Fundamentals of marketing research: Naresh Malhotra [Ed.]

Fundamentals of marketing research: Naresh Malhotra [Ed.] volume II/ - Thousand Oaks, CA: Sage Publications, 2007 - 345 P.: ill.; 24 cm

Includes bibliographical references

ISBN: 987-1-4129-2123-7

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF 5415.2 / .F86 2007

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